Looking For Growth? First, Define Your Market
Charged with building a B2B business at consumer-focused Expedia, Matt Hulett found a way into the market. Here’s how he did it.
Charged with building a B2B business at consumer-focused Expedia, Matt Hulett found a way into the market. Here’s how he did it.
When service fails (like it did for football legend Terry Bradshaw) companies should try to envision what a great experience can look like.
Most budget processes are based on the old “more revenues, less costs” paradigm. To root out embedded unprofitability, look at exactly where you are making profits. Here are three steps to profit-driven budgeting.
The U.S. hospitality industry is a great example of how not to resume business post-pandemic—at least, not if you want to keep your customers.
Many (or most) of the interactions customers have with companies today are filled with nerve-grating friction—which leads to share-price-sinking defection. Ending that is a win-win for shareholders and customers. Here’s how to do it.
In more complex terms, it comes down to the transitive property of trust and the dynamics of knowledge asymmetry—but in simpler terms, credibility comes from the head and trust comes from the heart.
This CEO and his staff used to spend hours filling out surveys to be included in benchmarking studies, but in the end, the most valuable measurement for the company was its own numbers.
The Honeywell executive, also ex-Ford, is leading Stellantis’s strategy to revive the company’s most venerable marque.
As leaders, we need to keep a laser focus on where to compete and how to win—and ensure we separate the petty from the pivotal in our company’s agenda.
In today’s ever-disrupted world, adapting to changing consumer trends and behaviors is key, and companies that expect conditions to settle in the near term may find themselves struggling to survive.
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